Competitive Series: Marketing, Part One. Advertising What Makes Your Property Unique

This week we return to our Competitive Edge series for property owners/managers. Last time we discussed Why Renters Rent and you have spent the time between then and now focusing on the motives for renting behind your target market. You know who they are, what their looking for, and now you need to know how… read more

Why Renters Rent

Our series on keeping a competitive edge for property owners and property managers continues this week with a focus on understanding your current and potential tenants. Why do renters rent? Possessing a thorough knowledge of the motivations behind your target market will make you better able to cater to their needs and thus maintain high… read more

What Makes Your Property Unique?

This week we continue our series on how to keep a competitive edge in the property management business. Last time, which you can check out here, we talked about the first step: Knowing Your Competition. We encouraged you to familiarize yourself with who they are, the resources they use both in advertising and resident retention,… read more

Inside Our 2013 Kickoff Meeting!

A couple weeks ago we held our annual All-Company Kickoff Meeting. It’s an event for us to bring all four offices together and not only review the previous year, but also share and brainstorm our new goals for the coming one. For example, each Account Executive revealed their game plan for 2013: More employees working!… read more