Competitive Series: Marketing, Part One. Advertising What Makes Your Property Unique

This week we return to our Competitive Edge series for property owners/managers. Last time we discussed Why Renters Rent and you have spent the time between then and now focusing on the motives for renting behind your target market. You know who they are, what their looking for, and now you need to know how… read more

Why Renters Rent

Our series on keeping a competitive edge for property owners and property managers continues this week with a focus on understanding your current and potential tenants. Why do renters rent? Possessing a thorough knowledge of the motivations behind your target market will make you better able to cater to their needs and thus maintain high… read more