Competitive Series: Marketing, Part One. Advertising What Makes Your Property Unique

This week we return to our Competitive Edge series for property owners/managers. Last time we discussed Why Renters Rent and you have spent the time between then and now focusing on the motives for renting behind your target market. You know who they are, what their looking for, and now you need to know how… read more

A Medley of Useful Marketing Resources!

Every week, I sift through a vast amount of online content looking for relevant topics to the property management industry. I’ve discovered this: while there is plenty of this content available, there appears to be very little that actually says anything. And even still less that says something new. I’ve noticed that just about anybody… read more